To support the release of H IS FOR HAWK, Roadside Attractions sought to reach an elevated, literary-leaning audience and engage the BookTok community in an authentic way. Newhouse secured a curated panel of influencers for a virtual Q&A with the film’s talent, designed to spark thoughtful conversation and culturally relevant social content.

With cast and crew based in the UK, the roundtable was hosted over Zoom, requiring seamless remote production and multi-camera capture. Emblematic Creative served as executive producer, overseeing the Newhouse team and technical production to ensure high-quality recordings from multiple vantage points of both talent and influencers. The footage was delivered to participants for use across their own channels, while also providing Roadside Attractions with assets to amplify the campaign across social platforms—extending the film’s reach within a highly engaged literary audience.

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